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Top 20 Digital Marketing Solution Companies - 2020
Top 20 Digital Marketing Solution Companies - 2020
The ongoing situation of Covid19 pandemic around the world is causing major economic impacts, but one key benefit that we have in modern society is the internet and increased connectivity, which has allowed many businesses to continue operation despite not being able to open their physical stores. This is precisely where organizations can harness complete benefit of digital marketing.
As engaging consumers and raising brand awareness are both crucial in digital marketing space, organizations are using new technologies such as virtual reality and augmented reality to enhance marketing strategies. There are plenty of implications for AI in the digital marketing world and chatbots are definitely one of the most exciting. Chatbots offer the best of both worlds; you can automate a huge part of your customer communication process without sacrificing customer service and support. Artificial intelligence also assists in on-line chat conversation via text or text-to-speech simulates human conversation. Chatbots mainly aim to solve any queries that customers might have while surfing through the website. Almost every business now has a mobile optimized website that makes it easier for customers to browse through the website in the vicinity of their smartphones.
Moreover, today’s businesses leverage messaging applications to reach targeted customers. WhatsApp, Viber, and WeChat are some of these applications that have gained massive popularity in the past few years. On the other hand, voice-assistants are also used in digital marketing—these can search for things, read texts loudly, and dictate voice messages for a hands-free experience.
Besides, marketers are smartly bidding on online ads to reach customers that are interested in the products and services they offer. They are also considering personalization as one of the most essential part of the process. While the bigwigs in the business are already excelling at it, others might have to pace up with their techniques. But to avoid chances of customer ignorance to redundant ads popping every now and then, tailoring messages to targeted groups is a better way to retain customers.
Our goal with this edition is to feature promising digital marketing solution and service providers who are at the forefront of revolutionizing the space through their top-notch offerings. We hope this issue of the CIOReview helps you build the partnership you and your firm need to foster technologically-driven digital marketing solutions and services.
We present to you ‘20 Most Promising Digital Marketing Solution Providers - 2020.'
Nominate a Company
Usually, the qualified subscribers of our magazine nominate companies with whom they have collaborated and experienced exceptional results to be in this list. Did a company you recently worked with give you stellar results and ROI? Did it turn out to be one you would wholeheartedly recommend to peers? Or do you know of such an outstanding company through your network?
Please fill in the details below and nominate them to be featured here.
Top Digital Marketing Companies
MultiView
MultiView, is a pioneer in the digital publishing solutions for associations and digital marketing solutions for B2B marketers. The company connects the B2B realm. The team at MultiView focuses on bringing umpteen number of trade associations with millions of their members, through digital publications. It also provides digital marketing solutions, connecting the B2B companies with millions of their customers throughout the buying journey. Not only this, the team has collected unmatched data and insights about B2B buyers in a span of over two decades. The company leverages this powerful combination of knowledge and experience to build connections, delivering real results for the clients.
OneSignal
As a technology-focused company, OneSignal is helping clients stay in touch with their customers and expand their consumer pool. It enables developers and marketers to deliver engaging mobile and web push notifications across all platforms. The company offers personalization at a per-user level, allowing clients to insert users’ names into their messages. It also supports delivery to individual users based on relevant events. To further enhance the experience and capability of its clients, OneSignal facilitates prompt response for customer feedback.
AB Tasty
AB Tasty is a customer experience optimization company that helps brands to build better user experiences and unlock new levels of possibilities, faster. The company was established out of the idea that experimentation and personalization should be fast and simple. Success isn’t spontaneous; it’s built on continuous optimization: the process of trying, failing, refining, and trying again at a faster rate than the competitors. AB Tasty helps businesses embrace AI and automation for taking the quickest route from A to B, and the easy-to-use platform allows businesses to kickstart campaigns in days, not months.
ActiveTrail
ActiveTrail is a market leader in email marketing, offering web-based email marketing solutions and services for organizations who want to maintain an active relationship with their customers. ActiveTrail maintains a near 100% delivery rate with full anti-spam compliance, manages client's ISP relations, supports multiple languages, enables user-friendly creation of email business communications (including campaigns and newsletters), and provides advanced reporting and analytics so companies can optimize their use of email and attain higher return on investment.
Bespeak
Bespeak was established with a vision of helping small and medium businesses harness the power of mobile to maximize existing customer relationships. The company offers a fully-customizable kiosk solution that enables businesses to create and facilitate custom loyalty programs that keep customers coming back for more. Bespeak also helps companies engage with customers to build stronger, more successful, and profitable relationships. Moreover, the marketing partners of Bespeak is spread across the country to provide onsite support and best practices guidance on the Bespeak customer engagement platform.
Cheetah Digital
Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.
Cxense
Cxense is an AI-powered Data Management and Intelligent Personalization platform that helps leading publishers and marketers around the globe deliver personalized experiences that grow subscription revenue and boost targeted advertising. In October 2019, Cxense was acquired by Piano.
Headway Digital
Headway Digital is a leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. The company's mobile-first DSP, Smadex, integrates with state-of-the-art partner platforms to offer brands seamless data-driven digital solutions. With a focus on rapid innovation, cutting-edge technology and strong multi-channel operations, Headway provides optimized and targeted ad campaigns, empowered by machine learning, and guided by experienced growth experts.
Kajabi
Kajabi provides digital entrepreneurs an all-in-one platform which enables them to create a life of freedom on their terms, whatever that may look like. With their full suite of marketing, sales, and creation solutions, clients can focus on what matters to them most: creating content, sharing your story, and making sales.
Leanplum
Leanplum, the leading multi-channel customer engagement platform helps forward-looking brands like Tesco and Zynga meet the real-time needs of their customers. By transforming data into an understanding of users' needs and wants, and optimizing engagement campaigns utilizing multiple communication channels, the company's platform delivers unified experiences that are timely, tested, and relevant — building customer loyalty that fuels business growth.
